Julie Tersigni,
Content Design Leader
Content design leader specializing in language systems for complex, multi-touchpoint product experiences used by millions worldwide. If you’ve shopped, streamed, or paid online, there’s a good chance you’ve seen my work.
- Conversational AI
- Content systems
- Information architecture
- Taxonomy
- UX writing
- Content strategy
- Research
What I do
I work on products with many moving parts and little room for ambiguity. I’m often involved before the team has settled on what something is, what it should be called, or how people should move through it. I help establish product structure, then write the interface and carry the work through research, review, and launch.
I’ve done this across conversational AI, advertiser and creator tools, Prime Video, and global payment experiences, working closely with product, design, research, science, engineering, legal, and privacy.
I’m now exploring hands-on Staff and Principal content design roles where I can bring that experience to shaping products and content systems while staying close to the writing.
Featured work
Three case studies- 01 Prime Video interactive ad experiences Designed two ways for viewers to interact with ads during playback: a feedback system for streaming ads and an interactive format for live sports, both built to preserve the viewing experience. Protected case study
- 02 Brand Store quality rating Led UX writing and content strategy for implementing a rating system that helps advertisers understand how their Brand Stores compare with peers, then tells them how to improve that score. Protected case study
- 03 Click to Pay error messaging Rewrote more than 50 checkout errors to help shoppers resume checkout successfully, reducing abandonment and lowering support demand. Protected case study
Case study access
These case studies contain confidential and unreleased work from Amazon and Mastercard. They are encrypted and shared only for hiring evaluation. Request the password to view them.
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Open to Staff and Principal rolesI’m open to Staff or Principal roles where content design is involved in product direction from the start, especially across AI, marketplaces, platforms, and other complex products.